Posted on Mar 13, 2020

The Logo Smith

SuperblyCo Logo & Brand Identity Designed by The Logo Smith

The Logo Smith worked with a past Client, Excedr, to design a Logo & Brand Identity for SuperblyCo: food & beverage equipment leasing company.

SuperblyCo provides flexible equipment leases, comprehensive repair/maintenance coverage, and exceptional concierge-level customer service/support/responsiveness to food & beverage production companies.

The following images shows how I designed a number of primary and alternate logo design lock-up’s for SuperblyCo, that will allow for greater flexibility when it comes to marketing, advertising and other brand identity uses and applications.

The primary SupberlyCo logo is the Stamp (below, top line), which includes: Brand Name, Tag-Line and the ‘S’ Monogram all within a circular container.

The inner container (below, bottom line) containing the cSo is also a standalone logo, which is used for the front of the business cards, and envelope flap, for example.

To finish up, a set of Positive and Negative Logo Guidelines Posters were created (which you can download the template for to base your own Logo Guideline Posters off from), and these are right at the end of this post.

Elevator Pitch

SuperblyCo provides flexible equipment leases, comprehensive repair/maintenance coverage, and exceptional concierge-level customer service/support/responsiveness to food & bev production companies. We save our clients time and money while supporting their growth ambitions.
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