The Logo Smith
The Logo Smith was hired by the Peoples’ Church of Montreal to redesign their existing logo design to better represent the church and it’s community.
Given that it’s the Peoples Church, I wanted to try and represent a fundamental aspect of of The People: where they come from, where they live, but also a sense of community, shelter and connection to the church.
Using simple illustrations of houses, I was able to create a strong sense of this belonging and community, but also that people look to the Church for many things, so the inward facing roofs help direct us inwards and to to the cross and therefore the church.
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