Posted on 29-Jul-2019

The Logo Smith

The Auto Network: Car Lead Generation Company Logo Redesign

The Logo Smith was tasked with updating the previous The Auto Network Car Lead Generation Company logo, with one that relies more on bold stylised typography for both the brand name, and the logo mark.

The logo mark uses the initial 'a' that has visual connections to: a road, roundabout road sign, and two arrow points that meet signalling the notion of successful car lead generation.

The new logo design allows for great colour flexibility given the clean and solid use of colour with minimal fine details, as well as the logomark working well in small locations, such as: website favicon, social media profile images etc.
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